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I built Switchmake to sell my custom products.
— Ken, founder
The simplest way to have an attractive storefront and sell custom-crafted products. No plugins, no add-ons, no discounts — just three tiers depending on what you need. I built this for myself, because nothing like it existed. But it's not for everyone...
Switchmake works like a guided hike.
A good guide listens. Where do you want to go, what do you want to see, how far do you want to push — those are yours. But the guide picks the trail, and the group stays together.
That's not the guide being a control freak. It's why the trip works. One route means one set of conditions to know, one map to keep current, one way things go wrong. It's how a small outfit takes people somewhere good without anything falling apart -- or with a quick recovery.
Some people would rather set their own route, change it midway, camp where they feel. That's a totally legitimate way to travel — it just isn't a guided hike. You pick the trip. We pick the trail. That's what a guide is for.

A modern, mobile-first platform for selling custom crafted products.
Configurable products with a visual options picker. Payments powered by Stripe. Built for makers who go deep on a small number of products — not merchants managing warehouse inventories.
Why makers choose Switchmake

Built for focused catalogs
Designed for makers who go deep on a small number of products. A typical store might have 10 products with 10 configurable options — that's 100 unique combinations. If you're managing 500 generic SKUs, we're probably not the right fit.
Real stores, built on Switchmake

Products with real options
Product Configurator
Every option is a real component with its own cost, weight, and packaging, not a price modifier bolted onto a product. Change one component and the price, the shipping weight, and the packing slip follow. Build it once and it stays coherent.

A turn key ecommerce store for makers of configurable products.
30 days free with a card on file. Nothing charged until day 31. Cancel any time.

A modern, mobile-first platform for selling custom crafted products.
Configurable products with a visual options picker. Payments powered by Stripe. Built for makers who go deep on a small number of products — not merchants managing warehouse inventories.

Built for focused catalogs
Designed for makers who go deep on a small number of products. A typical store might have 10 products with 10 configurable options — that's 100 unique combinations. If you're managing 500 generic SKUs, we're probably not the right fit.

I built Switchmake to sell my custom products.
— Ken, founder
The simplest way to have an attractive storefront and sell custom-crafted products. No plugins, no add-ons, no discounts — just three tiers depending on what you need. I built this for myself, because nothing like it existed. But it's not for everyone...
Switchmake works like a guided hike.
A good guide listens. Where do you want to go, what do you want to see, how far do you want to push — those are yours. But the guide picks the trail, and the group stays together.
That's not the guide being a control freak. It's why the trip works. One route means one set of conditions to know, one map to keep current, one way things go wrong. It's how a small outfit takes people somewhere good without anything falling apart -- or with a quick recovery.
Some people would rather set their own route, change it midway, camp where they feel. That's a totally legitimate way to travel — it just isn't a guided hike. You pick the trip. We pick the trail. That's what a guide is for.

Craftsman
One plan. Everything included.
Configurable products, unlimited options and components, image treatments, and Hazel. See pricing for current price and limits.

EkoDesk
ekodesk.switchmake.com →
Sawhorse desks that adjust to your height and fit in the trunk of a small car, with configurable finish options

Fast and beautiful.
Cards on any page, treated photos, matched fonts, and a store that installs like an app.
Your site is made of cards you drop on any page. Phone photos become finished product shots with one treatment. Pick your fonts and surfaces once and everything matches. Customers install the store on their home screen like an app.

Out of the weeds.
Email, policies, analytics, and payments handled for you. Nothing to install or patch.
Email works the moment you sign up. Policies are generated from a few answers and shown where customers look. Analytics run without cookies. Payments go straight to your Stripe. Nothing to install, configure, or keep patched.

Hazel walks you through it.
Ask her how anything works, or have her proofread your writing before you publish.
Hazel is built into your admin. Ask her how anything works or have her plan what to do next. Every setting has a plain note on when to use it and what it changes, so you're never guessing.

1. Sign up.
Pick a store name, add a card, and you're in. The first 30 days are free.
Pick your store name, add a card, and you're in. Your first 30 days are free. Hazel opens with a short list of what to do first, and you can skip anything that doesn't apply.

2. Add a product and its parts.
Products are made of components. Price and shipping follow from the parts.
A product is made of components: the materials, the packaging, the labor. Give each one a cost and a weight, then choose which ones a customer can change. Price and shipping follow from the parts, so you never maintain them separately.