The simplest way to have an attractive storefront and sell custom-crafted products. No plugins, no add-ons, no discounts — just three tiers depending on what you need. I built this for myself, because nothing like it existed. But it's not for everyone...

Switchmake works like a guided hike.

A good guide listens. Where do you want to go, what do you want to see, how far do you want to push — those are yours. But the guide picks the trail, and the group stays together.

That's not the guide being a control freak. It's why the trip works. One route means one set of conditions to know, one map to keep current, one way things go wrong. It's how a small outfit takes people somewhere good without anything falling apart -- or with a quick recovery.

Some people would rather set their own route, change it midway, camp where they feel. That's a totally legitimate way to travel — it just isn't a guided hike. You pick the trip. We pick the trail. That's what a guide is for.